Business As Mission is the idea that we create businesses to fund philanthropic enterprises. This means the organization is a "For Profit" entity. But rather than placing the profits in the pockets of the owners, profits are sent to a cause or project for the greater good.
The Christian Music Archive is one such entity. Any profits from our website, podcast, or album sales are sent to Mercy, inc. We absolutely have expenses that must be covered. But we work to keep those expenses as low as possible so that we maximize the profits generated.
So, you might be asking yourself, what profits do you make? Our income comes from three sources.
We have chosen to partner with Patreon.com which is a crowdsource funding platform. Basically, you choose an amount to send each month and that money (less a small processing fee) helps us cover costs and give to Mercy, inc. You can sign up today for as little as $1 per month.
Throughout the artist pages, you’ll notice “buy now” buttons from Amazon and MusicStack. Anytime you purchase an album from one of these entities, we get a small commission through an affiliate link.
You’ll see on our website that we have advertisements. These ads are placed by Google’s AdSense and basically take the cookies from your computer to serve advertisements that they think you’ll click on. Every time you click on an ad, the advertiser pays us a cent or two.
I was introduced to the idea of Profit First through a book by Mike Michalowicz. He suggests that the first part of every dollar earned by a business is profit. Not the remaining dollars after paying bills, like most business leaders were trained. Christian Music Archive operates on this principle in a modified way. We tithe the first part of the dollar, and then take the profit out of the second part. The leftovers run our business. So the first part of every dollar received through Patreon, album sales, or advertising is given to Mercy, inc. Then, once everything is paid for, the remaining funds available are also given to Mercy, inc.
Mercy, inc. transforms communities’ sustainability, one family at a time. They do this through acts of compassion and the power of the Gospel, as they impart hope, dignity, and self-worth.
Mercy, inc. works with local organizations to provide clean water, agriculture training, literacy, crisis relief, and vocational training. And through all of these partnerships, the goal is to provide for physical needs. Because when physical needs are covered, people are open to hearing about the transformational power of Jesus and the Gospel.
Mercy, inc. does work all around the world in Latin America, Africa, and South Asia working with over 11 locally run organizations.
In 2020, 85% of all contributions to Mercy, inc. were directed to specific work on the field around the world. Fifteen cents of every dollar were then used to cover overhead and operating expenses. Their ultimate goal is to reduce the operating expenses to 0%. To achieve this goal, they have created the Greater Impact Campaign, a fund that will cover overhead expenses so that all of the donors’ contributions can go to compassionate care programs.
Our operating budget is about $200 per month. This covers website hosting, development, and marketing tools.
- Our income comes from the following sources:
- 78% from Patreon & donors
- 13% from advertising
- 9% from album sales
So any income over $200 per month goes directly to Mercy, inc. and their Greater Impact Fund.